DELTA EXTERIORS

BRAND COMMUNICATIONS

As Marketing & Sales Coordinator at Delta Exteriors, I handled web development, media planning, brand strategy, and content creation. Examples of content I created for their Instagram channel during my time there are showcased.The video above promotes Delta's company culture, while the video below is targeting potential recruits and was part of the onboarding package I prepared.

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• DELTA WEBSITE

TAYMOR

SOCIAL MEDIA CONTENT

At Taymor, I gained hands-on experience in social media marketing and backend management.I managed brand assets in CMS platforms and ran A/B tests on social posts and email campaigns through CRM systems. Here are a few social media posts I developed for Taymor.

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BCIT REAL ESTATE ASSOCIATION

SOCIAL MEDIA CONTENT

As VP of Marketing for the newly founded BCIT Real Estate Association, I built the brand from the ground up. I developed our visual identity, managed social media, and partnered with other associations to grow our audience.I also connected with real estate professionals to host on-campus panels, giving students direct access to industry insights and networking opportunities.

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BRITISH COLUMBIA INSTITUTE OF TECHNOLOGY

BRANDING FINAL PROJECT

For my BCIT Brand Marketing course capstone project, I developed a headphone brand from scratch. The project was based on a scenario in which a Japanese headphone manufacturer planned to enter the market but lacked a clear marketing strategy.The work showcased here represents my approach to building the core elements, defining its vision, value proposition, and brand strategy.

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ABOUT ME

As a marketer and analyst, I design and develop solutions to ensure organizations achieve their goals. I’m passionate about innovative storytelling and branding. My analytical approach, combined with my creativity, brings fresh ideas to life.My interest in marketing was sparked by the show Mad Men. Watching Don Draper’s work at his advertising firm inspired me to pursue a career in the industry. I’m driven by the desire to make a positive impact and contribute to organizational growth. One of his quotes stuck with me: “Success comes from standing out, not fitting in” - Don Draper.Outside of work, you'll find me reading self-improvement books, catching movies, golfing, hiking, or travelling with friends.

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